“We are delighted that Granite Ventures supports our vision of commerce-enabling media,” said EMW CEO Ashley John Heather. “Granite has a 15-year history investing in best-of-breed technology and media companies, and this capital infusion will help EMW extend its presence in the fast-growing arena of commerce-enabled media.”

“EMW's solutions are helping to solve one of today's biggest issues for media owners in the online space — turning digital content into revenue,” said Granite Ventures' Chris McKay. “From Hollywood to Wall Street, everyone is looking for answers to how they can drive the monetization of digital content. EMW's solutions address this growing billion dollar market opportunity and its innovative products, like StarStyle.com, are just the beginning.”

EMW serves as a nexus between consumers, brands and media companies. Using patent-pending technology to integrate a range of products into media, EMW allows consumers to easily access product information, while generating new revenue streams and brand-tracking data for companies. To date, EMW has struck partnerships with leading retail brands such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Banana Republic, and Sephora; and some of the top-name entertainment companies including ABC, 19 Entertainment, 20th Century Fox Television, Bunim/Murray Productions, Fremantle Media, Lionsgate, NBC Universal, Showtime Networks, Sony Pictures, TeleVest, Warner Bros. Studios, and Universal Music Group.

EMW's flagship destination site, StarStyle.com, allows viewers to identify and purchase apparel, furnishings, accessories and music featured in their favorite TV shows, music videos and movies. Attracting over 1 million visitors, StarStyle, features items from hit shows like “American Idol” and “Brothers & Sisters,” movies including “Because I Said So,” and videos from leading artists such as Mary J. Blige, The Game and Fergie.

About Entertainment Media Works
Entertainment Media Works (EMW) is the leading company helping to close the loop between brands, media companies and consumers. EMW achieves this by helping brands highlight their products in media, and helping consumers to identify and buy products they see in that media. EMW's mission is to allow consumer to identify, bookmark, share and purchase any product they see in any media, and to enable brands to track the effectiveness of the inclusion of their products in media.

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